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Improving Sales Success at Tradeshows and Conventions

Learn How to Use Strategic Storytelling to Improve Sales Success at Conventions and Tradeshows Conventions and Trade Shows are high visibility venues where companies pay for the opportunity to market themselves in a chaotic environment, to build relationships with current customers, and to connect effectively with prospective clients and customers.  Regardless of how much you spend on making your booth attractive and standout---or how much you spend on slick brochures and give-aways---success at major conventions and tradeshows often comes down to the ability of the individuals on your sales and marketing teams to make effective impressions on current and prospective customers.  What's your elevator pitch?  Is there consistency in how the sales and marketing people are delivering this pitch?  What negative stories and perceptions are being spread by your competitors?  What's your response when you are confronted with a negative story or perception?  Are you defensive?  Are you able to counter with carefully crafted positive stories?  What might be possible if the presentation, sales and listening skills of your sales and marketing teams are improved?  We use our storytelling skills to help organizations improve sales success at Tradeshows and Conventions through the identification, crafting and delivery of their most powerful, authentic stories.  We help sales organizations to connect effectively in a chaotic environment through succinct elevator pitches, through countering negative stories generated by competitors, and through inspiring and coaching the sales and marketing teams to achieve the desired results.  Services we provide for Improving Sales Success at Conventions and Trade Shows include: Crafting effective "elevator" pitches Role-playing sales and "elevator" pitches Videotaping sales and "elevator" pitches to provide effective coaching on improving the pitches and presentation skills Clarity over the core mission of the organization Identification and crafting of authentic stories that validate the mission Identification and crafting of positive stories to counter negative stories and perceptions generated by competitors Clarity over desired outcomes during the Tradeshow or Convention Clarity over accountabilities during the Tradeshow or Convention---who is doing what by when? Secrets on engaging potential clients and customers during chaotic conventions where the noise and distraction level are high