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News Training, Coaching and Consulting

Storyteller Communications LLC co-founder and partner Joe Barnes managed television newsrooms in Los Angeles, San Francisco and Seattle and served as one of the country's premier news consultants for a dozen years. Under Joe's leadership, we provide a comprehensive selection of coaching, consulting and training services to television broadcast news organizations. Some of the specific services we provide are: Promo Scan(TM) - We are the only firm to provide this twice-yearly research and analysis service of all promotion in the marketplace. Includes GRP analysis, changes by competitors, and actionable steps. Performance Coaching - Anchor and reporter coaching on verbal and non-verbal communication, appearance, writing, and more. Producer coaching on writing, formatting, teases, hitting meter points, and more. Tease Writing - Training to provide specific tips and writing skills that can be used immediately. Strategic Partnerships - Building partnerships of mutual benefit with print media and radio groups. Web Consulting - Content, navigation, positioning, sales and marketing opportunities, alliances and partnerships. Video Storytelling - Video storytelling training and tips that result in highly promotable stories that connect effectively with viewers. Manager Training - Leadership development, verbal and non-verbal communication skills, strategic storytelling to build relationships of trust, recruitment and retention of key employees. Market Leader Strategy - News strategy and tactics, analysis of competitor strengths and weaknesses, marketing and promotion strategy, relevance checklist for producers and reporters, community relations, personal appearances.