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Home arrow Services arrow Newspaper Training, Critiquing and Coaching
Newspaper Training, Critiquing and Coaching

Critiques and seminars for newspapers and print journalists are led by acclaimed veteran Rick Arthur -- an engaging and inspiring trainer and coach with three decades in print, broadcast and Internet journalism. A hands-on working journalist and editor, Rick led a group at the News Tribune in Tacoma, WA that won first place in the team category in the American Copy Editors Society 2005 headline writing contest. Previous winners of this prestigious honor in 2003 and 2004 respectively were the New York Times and the Los Angeles Times.

NEWSPAPER CRITIQUES

Send us three issues from the same week, one of which must be Sunday (or Saturday if your paper does not publish on Sundays). Also send three issues of your most direct competing newspaper for the same days.

For weeklies or biweeklies, send four consecutive issues, plus matching issues of your principal competition.

You'll get a comprehensive report (minimum of 10 pages) analyzing your strengths and weaknesses in content and design, along with strategic recommendations to further help you succeed journalistically and competitively.

Here's what it costs:

  • $200 for papers up to 49,999 circulation.
  • $250 for papers of circulation from 50,000 to 99,999.
  • $300 for papers of circulation 100,000 to 249,999.
  • $500 for papers of circulation 250,000 and higher.
NEWSPAPER SEMINARS


Pick any two seminars for half a day, any four for a full day and any six for a day and a half.

  • Better headline writing -- how to engage the reader and raise your Readership Behavior Study scores.
  • Copy editing and caption writing -- how to achieve the clarity of simple storytelling.
  • Good leads -- how to quickly tell the news *and* make the reader want to know more.
  • Feature/profile writing -- the art of interviewing, and how to make your characters come alive.
  • Police beat writing -- how to do more than just regurgitate the blotter.
  • Page One teasers and promos -- how to drive those single-copy sales.
  • Putting out a better sports section -- how to satisfy the three levels of readership.
  • Putting out a better features section -- how to get the right mix of pop culture, self-help, consumer issues and more.
  • A better wire report -- how to find those hidden gems that aren't just politics and process.
  • Writing/editing for the Internet -- how to meet the demands of your 24/7 audience.

Here's what they cost:

  • $500 for half a day.
  • $1,000 for a full day.
  • $1,500 for a day and a half.
  • Client pays travel, lodging and ground transportation expenses.

 

Book half a day of seminars and get a 10 percent discount on critiques; book a full day and get a 15 percent discount; book a day and a half and get a 20 percent discount.