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Recommended Reading List

 

We are avid readers of business books on a variety of topics including organizational storytelling, leadership and marketing.  Here are some books we recommend.

  • Love is the Killer App by Tim Sanders
  • The Likeability Factor:  How To Boost Your L Factor and Achieve Your Life's Dreams by Tim Sanders
  • The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning
  • Blink by Malcolm Gladwell
  • Creating Customer Evangelists by Ben McConnell and Jackie Huba
  • Made to Stick by Chip and Dan Heath
  • The Experience Economy by B. Joseph Pine and James H. Gilmore
  • The Turning Point by Malcolm Gladwell
  • Word of Mouth Marketing by Andy Sernovitz
  • Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charran
  • The 21 Irrefutable Laws of Leadership by John C. Maxwell
  • The Story Factor by Annette Simmons
  • Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value by Bill George
  • Managing by Storying Around by David M. Armstrong
  • The Springboard:  How Storytelling Ignites Action in Knowledge-Era Organizations by Stephen Denning
  • Story: Substance, Structure, Style, and the Principles of Screenwriting by Robert McKee